| 1. |
Find the sweet spot
– Don’t waste time tilting at windmills;
identify the right target for your business and
start with understanding your customers and their
needs. Don’t be shy, ask them. |
| 2. |
Know thyself – Understand
your strengths and limitations. Be good at something,
no be the best at something and focus your time
and energy there. |
| 3. |
15 second sprint
– You have just 15 seconds to engage someone
with the message they need to hear about your
business. Be clear, concise and in a meaningful
way—tell them what you can do for them. |
| 4. |
Develop sales
buddies - Turn your clients into your sales force.
Your customers should be your best source of referrals
and your best source of advertising. Be bold,
ask for referrals. |
| 5. |
Be an expert –
Cultivate your personal reputation. Be an expert
in your field. Write articles, conduct workshops,
get involved in your community and spread the
word. |
