Here are a few tips
in creating an effective logo:
1.
Look
at the logos of other businesses in your industry
Think about how you want to differentiate your
logo from those of your competition
2.
Focus on your message.
Decide what you want to communicate about your
company. Does it have a distinct personality—serious
or lighthearted? What's the nature of your current
target audience? These elements play an important
role in the overall design or redesign of a logo.
3.
Make it clean and
functional.
A logo should work just as well on a business
card as on the side of a truck. A good logo should
be scalable, easy to reproduce. Keep it clean
and simple.
4.
Your business
name will affect your logo design.
If your business is named "D.C. Jewelers,”
the logo will differ from a business named “Mountain
Printing.” You may be able to incorporate
your business name into your logo.
5.
Avoid trendy looks.
Design a logo that will remain current. Don’t
be too trendy or out-there or you will be re-designing
another logo in a couple of years.
The
strength of brands through strong images or logos.
Below you will find a brief description of a brand image,
see if you can identify the company or product.
Need some help, click on the link.
1.
A white swoosh
2. A red circle with white script inside it
3. Golden Arches
4. hp
5. “Brown” delivery
6. A young lady with a basket of grapes
7. An old Southern gentleman’s face
8. White script in blue circle G E
9. A mouse in pants
10. A purple bag with gold lettering
Your
answers:
1 Nike
2 Coke
3 McDonalds
4 Hewlett Packard
5 UPS
6 Sunmaid Raisins
7 Kentucky Fried Chicken
8 General Electric
9 Disney (Mickey Mouse)
10 Crown Royal
