Ten PR tips
PR is the cheapest form of advertising, and arguably
the best way to get message out about your business.
Here are 10 effective PR tips.
1.
Introduce yourself
with a sound bite—few people have time to
listen to the full story. Use language that will
grab and captivate the media, show them your star
potential and make them want to move mountains
to advance your career. You have about 15 seconds.
2.
Come from the heart—to
successfully promote your product or service,
you must honestly believe in what you're promoting.
You can't fake it.
3.
Send news releases about new
products and services, contests, awards, open
houses, speaking engagements. Get to know reporters
4.
Write how-to articles for newspapers,
magazines, trade publications and newsletters,
and offer lots of free advice. It helps establish
you as an expert.
5.
Get onto the speaking circuit.
Speaking to community groups, service clubs and
trade associations is a wonderful way to "create
the buzz" about your business.
6.
Create a web site that offers
free advice, reciprocal links, articles by and
about you, story ideas about your business, an
electronic media kit, and a list of experts the
media can contact.
7.
Get others to spread the word—to
build a successful business, you need networks
and strategic alliances to help advance your cause.
Everyone you know, hear about, meet and do business
with is a prospect for your network
8.
Create a web site that offers
free advice, reciprocal links, articles by and
about you, story ideas about your business, an
electronic media kit, and a list of experts the
media can contact.
9.
Give free classes and demonstrations
through adult ed programs, at schools and colleges,
or at your own business. Invite the media to attend.
10.
Follow up—the magic formula
for getting publicity is follow up, follow up,
follow up.
Above all, be patient and persistent. The key
to savvy media relations is understanding how
to dovetail your wants and needs with those of
the media.
Ten
Sales Myths
There is an adage that nothing happens in this world
until a sale is made. And while that might be true,
there are plenty of myths to go around about sales.
Here is our list of the Top 10 Sales Myths.
1.
Sales excellence
can be coached but not trained.
2.
Salespeople who achieve success
in one market are more likely to fail in a different
market.
3.
Customers rate commodity sales
people as the strongest and most consistent performers.
4.
The art of selling has remained
consistent for the last 50 years.
5.
Sales people are born to sell.
6.
Today, businesses tend to buy
from the person, not the company.
7.
Product knowledge is something
that only the sales force in a company needs to
be experts in.
8.
Salespeople have easy, low pressure,
high paying jobs.
9.
Sales training is only needed
when sales people are performing below expectations.
