The Marketing Plan team has a wealth of experience working with non-profit organizations, helping them craft long-term strategy plans and marketing plans to build social capital.

Strategic Planning is essential to secure a strong community presence. Building social capital requires a three to five year planning framework that clearly defines your organization and its goals. Understand your strengths and weaknesses, and those of other non-profit agencies fighting for funding. Understand the opportunities and threats to success. At The Marketing Pad we will help you develop a long-range plan for success

Positioning and targeting
Positioning is important if you hope to differentiate your organization. We will help you create a unique position for your organization. We will explore the right target audience to ensure that you are getting your message out to the people you need to influence.

Marketing plans
A comprehensive marketing plan is the essential ingredient to give life to your Strategic Plan. Strategy and positioning must have action to take flight. Marketing plans put action to strategy and we will help you develop the right marketing strategy to ensure that your unique message gets to the people you need to reach.

The PAD toolkit
Understanding how to get your message to your target audience is as important as the message itself. We believe that publicity is an important tool for non-profits. We will teach your organization how to capitalize on this unique opportunity to create awareness for your organization.

Proposal writing
Many not for profits say they can't appropriately market their organizations because they don't have the funds. Yet marketing is an essential to raising an organizations profile. We provide a range of proposal writing services from formal RFPs to grant applications to government and other agencies.

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The strength of any organization is its people. In a volunteer organization, it's equally important to engage and empower people around a common vision, whether employees of board members.

We can help create the right team environment to ensure that all members of your organization have a clear understanding of your vision and strategy.

Governance - Rules of Order - Elections
This workshop is designed to help Not for Profits create a workable structure within their organization, board and committees and also includes issues of governance, rules or order, effective meetings and leadership.

Team Building
Our customized seminar focuses on team makeup, responsibilities, conflict resolution, leadership, creativity and rules for ensuring effective communication and problem solving. Learn how to provide an environment for all members of your organization to learn more about themselves and each other in order to understand limitations, boundaries, abilities, personal characteristics and the power of teamwork in achieving results.

Leadership Training for Board members
Understand how your individual values and behavioral styles contribute to leadership. Understand the importance of empowerment, positive thinking, emotional control, stress management, delegation, decision-making skills and positive and negative use of authority. We also explore the perceptions about leadership skills, evaluating risk, the use of open communication and the power of positive feedback as well as conflict management

Facilitation
Leading and directing the flow of meetings and conferences to ensure that a steady energy level and high degree of participation from all participants is encouraged and rewarded.
Ideas, outcomes and critical measure criteria are formulated and assigned on time lines with accountabilities using proper business ethics and unbiased moderation. Activities, games, group discussions, presentations, individual assignments and training workshops.

Networking
Identify your unique selling proposition as a non-profit organization and develop an interesting and informative infomercial. Understand networking expectations and responsibilities - the who, what, where, when and why of developing a strategic network. Learn about the meet and greet etiquette, the value of the business cards for volunteers, maintaining contact lists and keeping the community informed about your organization.

Media Relations and Training
Most non-profits don't think about media planning. We help you develop a simple and effective approach to getting your message out to the media. Understanding the media and how they operate will ensure your message is well presented and understood.

Writing services
We offer a full range of writing services from press releases and press kits to marketing materials including brochures, newsletters, marketing kits, website content and speeches.

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Not for Profit organizations need marketing materials. We can help your organization develop a strong image in the market, building recognition and social capital so residents within your community understand why you have value.

Website Initiatives
To succeed in the age of New Media, it's essential to have a professionally crafted and visually stimulating website that promotes your organization and creates a functional gateway for your patrons and supporters. We have a variety of packages available for non-profit organizations looking to take advantage of this unique marketing tool.

Website Hosting
We can host you website on our reliable servers.

Print Production
We provide a full-range of printing services. Whatever the product - business cards, brochures, marketing and press kits, posters, and labels - we can deliver in a format that meets your financial and marketing needs.

Graphic Design
We can provide professional and dynamic graphic design for all print product formats as well logo and unique identity.

Advertising consulting
With consultation we can create an advertising campaign ranging from one print ad for one trade journal to a multi-media blitz that spans the globe. Advertising impact is measured in 'impressions' or the number of people that view the advertisement. Multi-media advertising increases impressions exponentially. We invest our creative energies to develop the perfect idea or message to spearhead your ad or your campaign. Our job is to make sure your advertising campaigns gets noticed.

Advertising design and creation
The emerging idea develops into a message, the emerging message develops into a theme, and the emerging theme develops into inspired advertising that makes an impression. Our creative staff can handle your advertising from design through production and placement. Let our team make a difference for your organization.