October 2007

TMP working with Brannon Steel
The Launch of the Brampton Excelsior Lacrosse website
Advanced Sales Skills for the Novice to Professional

TMP working with Brannon Steel

The Marketing PAD is working with Brannon Steel, one of Brampton’s premier manufacturing businesses, on a new website and marketing collateral in advance of the company’s 40th anniversary to be celebrated in 2008.

Brannon Steel recently concluded a $10 million expansion, adding 35,000 square feet of production and warehousing space and another 10,000 square feet of new office space at their facility at 12 Tilbury Court in Brampton.

Pictured in the back row is The Brannon management team with front row left to right Al Brannon, Brampton Mayor Susan Fennell, Regional Councillor John Sanderson and Wayne Waters, Past President of The Brampton Board of Trade at the opening of their expanded facility.

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The Launch of the Brampton Excelsior Lacrosse website

The Marketing Pad has entered the sports arena with the completion of a new website for Brampton's Senior Men's Lacrosse Team www.excelsiors.com, The Brampton Excelsiors. The site is sure to become the pivotal point for all things lacrosse in Ontario, and more specifically in Brampton. Follow along on the quest for Senior Lacrosse supremacy next year when the Mann Cup returns to Ontario!

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Advanced Sales Skills for the Novice to Professional


Tuesday November 27th from 9 to 5pm at
The Brampton Board of Trade, 33 Queen Street West, 2nd Floor, Brampton, Ontario L6Y 1L9

Cost of the full day workshop is $149.00 plus GST per person.
To Register please email Jeff Bowman at Jeff@themarketingpad.com

Workshop Content

Filling the Pipeline – Attracting Customers to You
• Cold Contacting
• Get to the "yes" person
• Developing a network

Establishing a High Prospect Conversion Rate
• Follow the right Leads
• Make the customer think of your name first
• Creating Advocate Customers

Selling Invisible Tangibles

Don’t Just Probe. Ask With a purpose!

Solution Selling as a Consultative Technique
• Uncover hidden and future needs
• Are there choices?
• The value of your solution

You say my Price is Too High?
• Business - not barter
• Handling the Objection

Closing on Cue
• Methods to close the sale
• Did you miss it
• Post mortem on lost sales

These skills will allow the salesperson to understand the consultative sales strategies for your competitive sales marketplace. Through learning activities, group discussions and individual presentations the participants will utilize these new skills and develop their own comfortable selling style, applicable to your market.



   

April 2007
June 2007
July 2007
 

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