The
Marketing PAD is working with Brannon Steel, one of
Brampton’s premier manufacturing businesses,
on a new website and marketing collateral in advance
of the company’s 40th anniversary to be celebrated
in 2008.
Brannon Steel recently
concluded a $10 million expansion, adding 35,000 square
feet of production and warehousing space and another
10,000 square feet of new office space at their facility
at 12 Tilbury Court in Brampton.
Pictured in
the back row is The Brannon management team with front
row left to right Al Brannon, Brampton Mayor Susan
Fennell, Regional Councillor John Sanderson and Wayne
Waters, Past President of The Brampton Board of Trade
at the opening of their expanded facility.
The
Launch of the Brampton Excelsior Lacrosse website
The Marketing Pad has entered the
sports arena with the completion of a new website
for Brampton's Senior Men's Lacrosse Team www.excelsiors.com,
The Brampton Excelsiors. The site is sure to become
the pivotal point for all things lacrosse in Ontario,
and more specifically in Brampton. Follow along on
the quest for Senior Lacrosse supremacy next year
when the Mann Cup returns to Ontario!
Advanced Sales Skills for the Novice
to Professional
Tuesday November 27th from 9 to 5pm at
The Brampton Board of Trade, 33 Queen Street West, 2nd
Floor, Brampton, Ontario L6Y 1L9
Cost of the full day workshop is $149.00 plus GST
per person.
To Register please email Jeff Bowman at Jeff@themarketingpad.com
Workshop Content
Filling the Pipeline – Attracting Customers
to You
• Cold Contacting
• Get to the "yes" person
• Developing a network
Establishing a High Prospect Conversion Rate
• Follow the right Leads
• Make the customer think of your name first
• Creating Advocate Customers
Selling Invisible Tangibles
Don’t Just Probe. Ask With a purpose!
Solution Selling as a Consultative Technique
• Uncover hidden and future needs
• Are there choices?
• The value of your solution
You say my Price is Too High?
• Business - not barter
• Handling the Objection
Closing on Cue
• Methods to close the sale
• Did you miss it
• Post mortem on lost sales
These skills will allow the salesperson to understand
the consultative sales strategies for your competitive
sales marketplace. Through learning activities, group
discussions and individual presentations the participants
will utilize these new skills and develop their own
comfortable selling style, applicable to your market.